Agencies

Throughout my career, I've had the opportunity to work on numerous projects and collaborate with top agencies.
Here are some examples:

Selected Projects

Project Management for GWM WEY Germany

Project

Launch of the Chinese Brand GWM WEY in the German market with the Plug-In Hybrid models GWM WEY 05 and GWM WEY 03.

Tasks

  • Development of all marketing elements for the launch
  • POS package, brochures, pricelists
  • Corporate website, CRM activities, set up of the dealer support call center
  • Client management and consulting
  • Coordination with PR and media agencies

Agency

Trade Force Frankfurt
09/2023 –04/2024

Project Management VW Germany
& VW Commercial Vehicles

Project

Rollout of the new Dealer websites for 3.350 Volkswagen dealerships

Aufgaben

  • Rollout Management
  • Communication and training for dealers
  • Consulting, competitor analysis
  • Customer Journey Development
  • KPI Framework development and reporting

Agency

Call Toni

Account Management Healthcare

Projects

Campaign planning and implementation for Pfizer, Bristol-Myers Squibb, and Novartis

Tasks

  • Account Management
  • Project management
  • Consulting

Agentur

TBWH Health

Client Services Director
Opel International

Tasks

  • Account and Business Lead, Business Development
  • Development and launch of central, integrated Brand and sales campaigns
  • Optimisation of processes and collaboration of remote teams in complex matrix client organizations
  • Restructuring of team setup to increase efficiencies, communication, and knowledge transfer between campaign, production, social, and content teams
  • Setup of client-specific collaboration tools and solutions in collaboration with IT
  • Close collaboration with media agency (MediaCom) on campaigns, annual planning and onboarding, and setting up ways of working and processes with the newly appointed media agency (Publicis)

Agency

McCann Deutschland

Channels

TV, Digital, POS, Social, Event

Client Services Director
Ford ASEAN

Tasks

  • Account and business Lead, Business development
  • Successful set-up of an integrated agency team and production hub for Ford ASEAN, consisting of 3 WPP agencies, 5 ASEAN markets, local agencies, and local client teams
  • SOW development, team set-up, resource management
  • Strategic marketing planning and campaign development
  • Developing the Ford ASEAN CRM practice and defining standardized CRM processes for data collection and qualification in the local markets
  • Stakeholder Management

Agency

J Walter Thompson

Achievements

  • Increased market share of the Ford Ranger in Thailand from 1.4% in 2015 to 6.7% in 2018
  • The CRM project was recognized as one of the top 3 achievements in 2017 by the Ford business in the global agency review

Client Services Director
Microsoft APAC

Tasks

  • Account and Business Lead, Business Development
  • Setup of the regional agency and production team to support the Microsoft business in Asia Pacific, developing B2B and B2C campaigns for nine markets in cooperation with Microsoft APAC and local client and agency teams for Microsoft Enterprise and SMB solutions
  • Leading the central hub for localization and production of global advertising campaigns and Xbox communication for 13 APAC markets
  • Strategic support of the local market agency teams in developing local B2B campaigns
  • Stakeholder Management
  • SOW development and negotiations

Agency

Wunderman

Achievements

Through-the-line campaign launch (digital, print, OOH, TV) of the new Windows in 9 markets simultaniously